BRYCE G. HOFFMAN

Author, Journalist & Consultant

author

journalist

consultant

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Bryce is the author of the bestselling American Icon: Alan Mulally and the Fight to Save Ford Motor Company, which the Wall Street Journal named one of the best business books of 2012. American Icon tells the story of Ford's epic turnaround, which took place against the backdrop of the worst financial crisis since the Great Depression. The New York Times called it "a compelling narrative that reads more like a thriller than a business book." American Icon offers important leadership lessons for organizations large and small.
Bryce has covered the global automobile industry for The Detroit News since 2005. Prior to that, he covered the high-tech and biotechnology industries for the Oakland Tribune and other California newspapers. His work has won numerous awards from the Society of American Business Editors and Writers, the Society of Professional Journalists, the Associated Press, the California Newspaper Publishers Association and others. Today, Bryce is widely recognized as one of the foremost authorities on the American automobile industry.
Bryce has helped top executives at Fortune 500 companies in the United States and Europe understand and implement the management principles that Alan Mulally used to save Ford Motor Company. He can help your organization develop and deploy a simple-but-powerful accountability system to manage your business and meet your goals, and he can advise you on leading cultural change inside your organization. Bryce also speaks to businesses and organizations that are interested in better understanding the lessons of Ford's amazing turnaround.



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