Alan Mulally and the Fight to Save Ford Motor Company
“A compelling narrative that reads more like a thriller than a business book.”
~ New York Times
English Edition
Available as a paperback, e-book, or audiobook
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Classical Chinese Edition
Available as a paperback or e-book
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Simplified Chinese edition coming in 2017
“Fly-on-the-wall accounts of Mulally negotiating deals and Ford overcoming challenges from the inside and outside … A paean to the ingenuity, grit and optimism that once defined American industry and to capitalism played with government on the sidelines.”
~ Reuters
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“A must-read.” ~ Huffington Post
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A Wall Street Journal bestseller that was named one of the “Best Business Books of the Year” by Bloomberg, American Icon is the inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
“Bryce Hoffman has done a stellar job of capturing the Ford story—and more to the point showing us how Mulally did it. American Icon is a story of leadership that offers valuable lessons for organizations of all sizes.” ~ Lee Iacocca
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At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company.
“A standout … brimming with smart observations and fresh insights into Ford’s success.” ~ Fortune
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Mulally and his team pulled off one of the greatest comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that amazing turnaround.