RED TEAMING
About the Book
Red teaming is a disciplined way to challenge assumptions, expose hidden risks, and strengthen strategy before it’s executed.
Originally developed inside the world’s most elite military and intelligence organizations, it has become an essential tool for leaders navigating an increasingly complex and uncertain world.
As the first and only civilian ever admitted to the U.S. Army’s elite Red Team Leaders Program, Bryce Hoffman offers unprecedented access to the methods used to pressure-test plans, overcome cognitive bias, and outthink fast-moving competitors.
In this groundbreaking book, he shows leaders at every level how to:
- Surface blind spots and mental models that distort decision-making
- Stress-test strategies against real-world threats, scenarios, and constraints
- Break through groupthink and create space for honest, contrarian analysis
- Build a culture where rigorous thinking and constructive dissent improve results
- Turn disruption into opportunity – and avoid becoming one of the disrupted
Drawing on lessons from the military, intelligence agencies, and some of the world’s most innovative companies, Red Teaming gives organizations a proven system for planning better, adapting faster, and making smarter decisions when stakes are high.
Reviews
The specific tools and a reliable process to continuously improve your management system and business plan to adapt and thrive in our rapidly changing world.
Alan Mulally, Retired President and CEO of Ford Motor Company and Boeing Commercial Airplanes
A vital way for leaders to get the honest answers and alternative perspectives they need to plan better and make their strategies succeed.
Marshall Goldsmith, bestselling author of Triggers
Further proof that Bryce Hoffman is one of the great business writers and thinkers of our time.
Jon Gordon, bestselling author of The Energy Bus and You Win in the Locker Room First
Red Teaming has sparked so many creative ideas that are directly helping our business right now!
Joe Hart, president and CEO of Dale Carnegie & Associates, Inc.
Another home run for Bryce Hoffman.
Gary Klein, PhD, senior scientist, MacroCognition, LLC, and Author of Sources of Power