MEET BRYCE HOFFMAN
4x Founder & CEO, Red Team Thinking, Top 100 Leadership Speaker, and Bestselling Business Author.
Bryce Hoffman is The global authority on Strategic Reinvention®: the system leaders use to create clarity, align their teams, and build the next success For their organization.
He is the bestselling author of American Icon and Red Teaming, an Inc Top 100 Leadership Speaker, and the only civilian ever admitted to the U.S. Army’s elite Red Team Leader course at the Command and General Staff College.
For more than two decades, he has advised and trained senior leaders across the world’s most influential companies, governments, and militaries.
His work sits at the intersection of strategic foresight, organizational alignment, and disciplined decision-making.
Leaders turn to him when the playbook they relied on no longer applies – and when they need a trusted system to help them navigate a world defined by volatility, complexity, and uncertainty.
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Before advising global organizations, Bryce spent two decades as an award-winning journalist chronicling the world’s most influential corporations made decisions – often under intense pressure.
Reporting from inside hundreds of organizations in some of the world’s most complex industries – technology, biotech, and the global automotive sector – he saw a distinctive pattern emerge:
Inside every company, there are people who know exactly what’s wrong, exactly what needs to change, and exactly how to fix it.
What’s missing is the mechanism to surface that truth – and the courage to act on it.
Bryce’s reporting on Ford Motor Company’s historic turnaround under Alan Mulally became American Icon, a playbook for culture change in the modern era. His follow-up book, Red Teaming, introduced leaders to a structured way of challenging assumptions, uncovering blind spots, identifying missed opportunities, and avoiding strategic failure.
After leaving journalism, Bryce was invited into the world of elite military strategy.
He became the first and only civilian to complete the U.S. Army’s Red Team Leader program and later went on to train senior officers and government officials across NATO, the U.S. Military, the Indian Army, the Singapore Navy, and others.
This work gave him unique insights into strategic thinking, scenario planning, and decision-making frameworks used by the world’s most elite units.
Bryce combined those principles with the lessons he learned from business into Strategic Reinvention®, a system that:
- Surfaces the truth leaders need but often struggle to hear
- Harnesses the collective intelligence inside their organization
- Pressure-tests plans before disruption hits
- Aligns teams around one clear, confident strategic direction
The result: organizations that move decisively through uncertainty.
Bryce has worked with Fortune 100 CEOs, founders, four-star generals, and senior government officials responsible for national security and economic stability.
He has helped organizations uncover hidden vulnerabilities in trillion-dollar strategies, align fragmented leadership teams, and build strategic plans that withstand the pressures of today’s world.
His message resonates for a simple reason: The answers leaders need are already inside their organization.
Strategic Reinvention gives them the process to find those answers and the confidence to act on them.
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THE QUESTION ISN’T WHETHER CHANGE IS COMING.
The question is will you be ready for it?
With Strategic Reinvention, you will be.
Check AvailabilityDon’t let change drive you.
Drive change.
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