In addition, I am offering an array of other free perks to those who order multiple copies, ranging from a webinar introducing the core concepts of red teaming to a half-day of on-site consulting for your company. To learn more about these valuable offers, click here.
U.S. Edition
Available in hardbound, e-book, and audiobook formats
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U.K. Edition
Available in hardbound, e-book, and audiobook formats
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Japanese and Chinese editions coming soon!
What is red teaming? Developed by the military and intelligence agencies, red teaming is a revolutionary way to stress-test strategies, flush out unseen threats and missed opportunities, and execute more successfully in an increasingly uncertain world. By making critical and contrarian thinking part of the planning process, red teaming helps companies and other organizations challenge their assumptions, strengthen their plans, overcome groupthink and outthink the competition.
Drawing on the latest research in cognitive psychology, red teaming is specifically designed to overcome the mental blind spots and biases companies and individuals fall victim to when making big decisions or trying to solve complex problems. By taking a hard look at assumptions, examining the ways in which plans could fail and carefully considering alternative explanations and perspectives, red teaming helps organizations make smarter choices and turn disruptive events into opportunities.
Many of today’s best companies, from Amazon and Google to Ford and Toyota, know that change is the only constant and organically incorporate many of these same approaches in their decision-making processes. Red teaming can help any business plan better, anticipate emerging threats, and avoid potentially disastrous mistakes — from mistimed product launches to ill-conceived acquisitions.
The U.S. Army and CIA have been using red teaming to make sure the mistakes of the recent wars in Afghanistan and Iraq are never repeated and to ensure the intelligence failures that led to the 9/11 terrorist attacks never happen again. Red teaming has been so successful that it is now a required part of the planning process for all branches of the U.S. armed forces, and has been adopted by militaries and intelligence organizations around the world.
The first civilian from outside government to graduate from the U.S. Army’s elite red team leaders course, the gold standard for the world, Bryce G. Hoffman reveals the tools and techniques that will enable companies, departments, teams and organizations of all sizes use this game-changing method. In Red Teaming, Hoffman reveals how managers, leaders and aspiring leaders in companies of every size and in every industry, can plan better, compete more effectively, innovative more proactively, and make their businesses one of the disruptors in the marketplace, rather than one of the disrupted.