A collage of Bryce Hoffman's books

BOOKS BY BRYCE HOFFMAN

A global portfolio advancing the practice of Strategic Reinvention®.

Author Bryce Hoffman's book Red Teaming - US version

RED TEAMING

Bryce’s bestselling book on strategic transformation used by leaders worldwide.

Author Bryce Hoffman's book Red Teaming - UK version
Author Bryce Hoffman's book Red Teaming - Korean version
Author Bryce Hoffman's book Red Teaming - Chinese version
Author Bryce Hoffman's book Red Teaming - Japanese version

“A business plan to adapt and thrive in our rapidly changing world.” – Alan Mulally, Retired President and CEO of Ford Motor Company

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Author Bryce Hoffman's book American Icon - US version

American Icon

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.

Author Bryce Hoffman's book American Icon - Chinese version
Author Bryce Hoffman's book American Icon - Mongolian version

“A standout… brimming with smart observations and fresh insights into Ford’s success.” – Alex Taylor, Fortune

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